About Goodchilds Stoke on Trent

Since opening its doors in January 2012, the Stoke branch has grown from strength to strength. Servicing the largest and most densely populated Goodchild’s territory the branch is the best performing sales branch in the group for properties instructed and sold.Ran by Managing Director, Robert Norton, the branch specialises in residential sales, residential lettings, new build part exchanges, auctions, mortgages, land valuations and new build sales. The office boasts a superb town centre location, situated within a pedestrianised area, with parking facilities near by.

Every listing receives free floor plans, a video tour, high quality photographs and a free premium listing upgrade on Rightmove. Staff at the branch pride themselves on their commitment to customer service, focusing on the entire customer ‘journey’ and experience, rather than simply selling houses. As part of this, they adapt a proactive and flexible approach to viewings, including accompanied viewings, out of hours contact, weekend opening hours and the provision of eye-catching property brochures featuring sharp photography and detailed floor plans. They endeavour to assist customers in their purchase, regardless of whether they are sing the branch to buy their home or not. The branch was recognised as ‘Exceptional’ by the Best Estate Agent Guide, sponsored by Rightmove and the Property Academy, in 2017. The ‘Exceptional’ award honours the top 5% of estate agency branches in the country. For those agents who show an outstanding level of service and care towards prospective clients. We are a proud member of the Property Ombudsman.

“I started out as an apprentice lettings negotiator at our former head office in Wolverhampton. Within the past 10 years I have learnt every aspect of property transactions working my way up learning both the sales and lettings market. Taking all the experience that I learnt in Wolverhampton I opened my own branch in Stoke, recognising that it was a large area and had plenty of opportunity to utilise my sales and lettings knowledge within the residential and investment market. Since opening our doors we have sold 100’s of properties and now have 100’s of properties under management.

If you are looking to sell or let a property or a property portfolio don’t hesitate to contact me”

-Rob Norton, Branch Director

Office Address

27 Piccadilly, Hanley, Stoke on Trent, ST1 1EN,

Contact Details

Sales and Lettings 01782 206713

Opening Hours
Mon- Fri: 09:00 - 17:30
saturday: 09:00-13:00
Arrange a Free Market Appraisal
Book a Valuation

Meet the  Business Owners


Robert NortonManaging Director

Rob has worked in estate agency throughout Stoke-On-Trent and the surrounding areas for the majority of his working life. He originally began his career with Goodchilds former head office as a lettings negotiator before opening the Stoke-On-Trent office in January 2012. Rob has grown his branch into an award winning branch committed to excellent customer service for both sales and lettings. Having worked his way through the ranks from apprentice lettings negotiator to Director, Rob has a wealth of experience he can bring to the table in all aspects of the business. Robs day to day role includes overseeing the office, valuing properties and dealing with portfolio landlords.

Out of work Rob has just had his first child so loves nothing more than spending time with his family (and getting a good nights sleep when possible).

Contact The Stoke on Trent Office

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