Each month, the top 10 property portals appear in 15 million Google searches. In today’s world it is a given that buyers use property portals to search for their potential new home.
Rightmove was named the portal of choice by over 75% of buyers and sellers in research conducted by the Property Academy. It is the number one most searched-for portal, with over 11 million Google searches each month. Zoopla ranks second with 2.7 million.
Year on year, demand increased for half of the top 10 brands. OnTheMarket and Peabody have witnessed the greatest increases in search action.