Newton Fallowell are experts in understanding the tools and techniques that help to sell a property. We know from experience what motivates and attracts buyers, and we are best placed to advise you on the investment required to market your property effectively. Although traditional methods of property marketing are still very important, the internet and its improved access have made a significant impact on the property industry. Buyers and sellers are now much more informed, more intelligent and less loyal than ever before.
With almost 80% of home movers using the internet as their preferred method for property search, it is important your property is promoted effectively online. The online property market is flourishing, with over 50 dedicated portals in the UK alone. However, this presents a problem; how do you determine which portals will attract the right buyers for your property?
Actually this is very difficult to determine as buyers often hop from one portal to another. Different portals attract different buyers and
Newton Fallowell has carefully selected the portals that will attract the most interest for all types of properties. Even though buyers directly use search engines and portals to find property online, the majority will eventually refine their search to an agent’s own website. Therefore it is important that your agent’s website is easy to use, up to date and well designed.
At www.newtonfallowell.co.uk you will find an easy to navigate website supported by live technology. Your property can be on the internet within seconds of us having all the relevant information back. We have all the latest tools and technology that allows us to make your property stand out from the rest including, Google Street View and information on amenities, local schools and transports. You will also be able to log on day and night to see the latest updates on the sale of your property from the recent viewing feedback to how many people have been looking at it on the web. The Guild of Professional Estate Agents provides expert advice to help us utilise our website and define effective online marketing strategies to maximise the successful sale of your home. We have already identified that not all of your potential buyers will be from the local area. Many London and International buyers are interested in relocating, upsizing, investing in, or purchasing a second home across the UK – you may have just the property they are looking for. Promoting property in this potentially lucrative market place demands something a little more special. Although Newton Fallowell are experts in their local areas, access to London buyers can require a significant budget and resources. The Guild’s National Property Centre on London’s Park Lane is amongst the very best placed in Europe, attracting clients from all over the world.
We have unique access to this powerful marketing tool, enabling them to expose your property to an audience of buyers which could otherwise be out of your reach. Dedicated and experienced staff are on hand to greet potential buyers, treating them with the utmost of care and respect, paying particular attention to specific, requirements and needs and highlighting the properties most suited to them. “Selling property successfully is about more than just floor plans and the right price – it requires a network of independent expertise, an effective marketing package, experienced and dedicated staff, and a detailed understanding of the market place your property is in.”